Cool Finds January 9, 2009

The Generic Man Modernizes Four Classic American Sneakers

The Generic Man’s new collection of shoes, Generic Surplus, brings clean, simple, refined lines to classic American sneakers. The result? Four shoes that can be worn every day with almost anything.

We are in love with all four of these shoes and you should be too. They are sleek, understated, and lack any garish corporate branding. If you’ve already begun spring shopping, we recommend the Boat Shoe or the Plimsoll. Both will look great with a pair of shorts; just make sure you lose the socks (or go for a low-profile pair that won’t show).

The Generic Surplus collection is available exclusively at Urban Outfitters.

Generic Surplus Military Hi-Top in white

Generic Surplus Military Hi-Top in white. Also available in black.

$70 Understated high-top from Generic Surplus, UO’s exclusive collaboration with Los Angeles label, and proponent of new adultism, Generic Man. They feature clean canvas and suede uppers, and a padded collar.

Generic Surplus Boat Shoe in grey

Generic Surplus Boat Shoe in grey. Also available in navy and white.

$58 Sleek, modernized boat shoe from California’s own Generic Surplus, with cotton canvas uppers, detailing at the toe, and tonal cotton laces and grommets.

Generic Surplus Plimsoll in red

Generic Surplus Plimsoll in red. Also available in navy and white.

$58 Simple, comfy, and versatile low profile cotton plimsoll. A plimsoll (or plimsole) is a light, rubber-soled canvas shoe, worn especially for sports. We recommend them with a pair of shorts. If you’re gonna wear socks with these, go for no-show socks.

Generic Surplus Oxford in white

Generic Surplus Oxford in white. Also available in grey.

$70 Understated, pointed low-top from Generic Surplus. Clean suede uppers with pinked and perforated wingtip detailing. Vulcanized rubber midsole with reinforced toe.

Article Details

  • Published January 9th, 2009
  • Department Shoes
  • Brands Generic Surplus
  • Socialize 1 Comment

1 Comment

  1. Mar 17th 09 Permalink

    Mr.Penguin Fashion MD said:

    I agree these are great spring shoes and will look great sporting them around town or kicking it on the boat house this summer!

    THESE ARE THE KICKS TO HAVE!!!!

    Fashion Rocks My Socks,
    Mr. Penguin Fashion MD

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